Mark Shaw 
Twitter Your Business 
A Beginner’s Guide to Using Twitter to Successfully Promote You and Your Business

Making an impact, 140 characters at a time
Twitter is not ‘a get rich quickly tool’. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.
The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.

Table of Content

Introduction
My story
Twitter etiquette
Signing up with Twitter
Tweeting
A quick quiz
What to tweet about
How much time to spend on Twitter
How to find people to follow
Creating a list
How to get more followers
The #hashtag and trends
The search facility: Twitter’s greatest asset
How businesses should use Twitter
Should other people tweet on your behalf
Top dos, don’ts and best practises
Twitter tools
Answers to the quiz
Measuring the results
Final word
More about the author

About the author

Mark Shaw is an award-winning ex sales guy that advises and trains businesses and individuals on how to utilise Twitter to gain more business and to be effective with their time. Mark was a very early user of Twitter, having joined in April 2008, and it has been his passion, his love and his full time business ever since. He now has around 14, 000 followers. He is author of the book Twitter Your Business and has been interviewed on the radio, published in the media and requested to give talks throughout the UK in his capacity as a Twitter expert. You can follow Mark on Twitter at: http://www.twitter.com/markshaw