I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
8 Ebooks by Matthew Higgins
Nick Ellis & James Fitchett: Marketing
Written by a team of renowned experts in the field,
Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced …
EPUB
English
DRM
€79.99
Matthew Higgins: Seeing Through Snow
Born in a blizzard, Les Leong is adopted into a Chinese-Australian family. He grows up in the declining gold town of Kiandra in the NSW Snowy Mountains and lives through a time in Australia now long …
EPUB
English
DRM
€5.49
Matthew Higgins & Geoff Lightfoot: Science Fiction and Organization
Science fiction can be seen as a diagnosis of the present, and a vision of possible futures. It therefore provides an excellent resource with which to interrogate both contemporary organizing …
PDF
English
DRM
€124.91
Matthew Higgins & Geoff Lightfoot: Science Fiction and Organization
Science fiction can be seen as a diagnosis of the present, and a vision of possible futures. It therefore provides an excellent resource with which to interrogate both contemporary organizing …
EPUB
DRM
€53.84
Matthew Higgins & Geoff Lightfoot: Science Fiction and Organization
Science fiction can be seen as a diagnosis of the present, and a vision of possible futures. It therefore provides an excellent resource with which to interrogate both contemporary organizing …
PDF
DRM
€53.68
Janice Denegri-Knott & Matthew Higgins: Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising …
EPUB
English
DRM
€68.66
Janice Denegri-Knott & Matthew Higgins: Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising …
PDF
English
DRM
€68.61
Nick Ellis & James Fitchett: Marketing
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students …
PDF
English
DRM
€58.70
