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Michael Oriard 
Brand NFL 
Making and Selling America’s Favorite Sport

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Professional football today is an $8 billion sports entertainment industry–and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard’s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.



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About the author

Michael Oriard, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of Liberal Arts at Oregon State University. He is author of several books on football, most recently, Bowled Over: Big-Time College Football from the Sixties to the BCS Era.
Language English ● Format EPUB ● Pages 344 ● ISBN 9780807899656 ● File size 2.1 MB ● Publisher The University of North Carolina Press ● City Chapel Hill ● Country US ● Published 2010 ● Edition 2 ● Downloadable 24 months ● Currency EUR ● ID 6469380 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

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