Michael Toedt 
Big Data – Challenges for the Hospitality Industry 
2nd Edition

Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.

About the author

Dr. Michael Toedt is Managing Partner and CEO of Toedt, Dr. Selk & Coll. He is responsible for the fields of marketing technology, consulting and data protection. Besides his activities with Toedt, Dr. Selk & Coll., he is assistant lecturer at the University of Applied Sciences of Munich and as guest lecturer at various universities such as the University of Applied Sciences of Bad Honnef or Kempten and responsible as HSMA vice president for the South-East region. Dr. Michael Toedt has published also a lot of articels and whitepapers about CRM and Marketing and the book ‘Big Data – Challenges for the Hospitality Industry’ and is also reviewer of the International Journal of Economic Sciences.