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Timothy Kuhn 
What Do Corporations Want? 
Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

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‘Corporate purpose’ has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change.
Leading organization studies scholar Timothy Kuhn argues that this ‘either/or’ thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once.
Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations.
Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are ‘for’.
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Jadual kandungan

Introduction
1. New Forms of Value Generation under Communicative Capitalism
2. Why an Alternative Theory of the Firm?
3. Assembling an Analytical Apparatus: CCO Encounters Deleuzian New Materialism
4. A Communicative Theory of the Firm
5. Boundarying: Inclusion and Exclusion in Dynamic Capability (Re)Development
6. Branding: Hindering Heterarchy in a Startup Accelerator
7. Binding: Collective Atomization and B Corps
8. A New Future for the Theory of the Firm

Mengenai Pengarang

Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.
Bahasa Inggeris ● Format EPUB ● Halaman-halaman 192 ● ISBN 9781529214291 ● Penerbit Bristol University Press ● Bandar raya Bristol ● Negara GB ● Diterbitkan 2024 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 9276742 ● Salin perlindungan Adobe DRM
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