Paloma Merello Gimenez & Luis Acedo Rodriguez 
Modeling Social Behavior and Its Applications 

This book analyzes human behavior from an individual and organizational perspective. Based on cutting-edge research, each chapter is focused on modeling human behavior in different fields and taking into account uncertain environments by applying innovative quantitative and qualitative approaches.This book deals with the decision-making process of individuals behaving as economic agents who consume, save, produce and invest, but also with organizations such as families, firms, public entities and even countries.This book comprises a wide spectrum of contemporary topics. Each chapter challenges the reader by the approaches employed, providing insight into the pillars of western societies: Sociology and Public Health, Economy and Finances, Medicine, Architecture, Archeology and Engineering.Modeling Social Behavior and its Applications deals with trendy issues and provides answers to socio-economic dilemmas.