Andrew McStay 
Emotional AI 
The Rise of Empathic Media

What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew Mc Stay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by ‘Emotional AI’, this book:

• Provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots


• Demonstrates through empirical research how ‘empathic media’ have been developed and introduced both by start-ups and global tech corporations such as Facebook


• Helps readers understand the potential implications on everyday life and social relations through examples such as video-gaming, facial coding, virtual reality and cities


• Calls for a more critical approach to the rollout of emotional AI in public and private spheres

Combining established theory with original analysis, this book will change the way students view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, the social sciences and beyond.

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