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Autor: Barry Milavsky

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Barry Milavsky graduated from the University of British Columbia, then received an MA in Communications at the University of Pennsylvania. On graduation, he started with Young & Rubicam NY on Madison Avenue. He worked at other major NY agencies before joining Grey Advertising in Caracas, then Grey in Toronto. At agency Ronalds-Reynolds, he was a Board Director helping rapidly grow the company to #1 when it was purchased by FCB-Publicis.He founded a new agency, Calexis, collaborating with clients in the US, Canada, and Australia including Subway, Chubb Insurance, Molson, Sunoco, Parmalat, plus others in sports, events, energy, and food service. Calexis was the first Canadian agency on the Internet.He has authored industry articles, lectured at universities, served on industry boards and volunteer organizations.




1 Ebooki wg Barry Milavsky

Barry Milavsky: Overcome AD-versity
Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological techniques to improve your ads, adding …
EPUB
Angielski
DRM
€19.99