Graphic Design That Works 
Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identy Design

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer’s attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.

Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you’re a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.

Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

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Rockport Publishers creates beautifully illustrated source books for professional designers and artisans of all types. Rockport’s books present the best in art and design from around the world and bring readers inside the world’s most talented design and art studios to see how the work gets done and the inspiration that lies behind each finished piece. Rockport Publishers is based in Beverly, Massachusetts.