HARTMUT BERGHOFF Director of the German Historical Institute.
UWE SPIEKERMANN Deputy Director of the German Historical Institute.
2 Ebooki wg H. Berghoff
H. Berghoff & U. Spiekermann: Decoding Modern Consumer Societies
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural …
PDF
Angielski
€53.49
H. Berghoff & P. Scranton: The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they …
PDF
Angielski
€53.49
