Hamish Pringle is the Director General of IPA (Institute of Practitioners in Advertising). He was previously director of Brand Beliefs Ltd and the Vice-Chairman, Director of Marketing at Saatchi & Saatchi. He is co-author of Brand Spirit: How Cause Related Marketing Builds Brands and Brand Manners: How to Create the Self-confident Organization to Live the Brand both published by Wiley.
1 Ebooki wg Hamish Pringle
Hamish Pringle: Celebrity Sells
Celebrities have always captured the imagination of the public. In
today’s age of consumerism, their ability to influence our
behaviour can be seen worldwide.
Harnessing this power can reap huge …
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