The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
€53.49
Spis treści
Customer Behavioral Intentions for Online Grocery Shopping.- Reciprocity of a Retailer’s Corporate Image and Store Image.- Retailing in Romania.- Retailing in Slovenia.- Retailing in South Africa.O autorze
Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
Język Angielski ● Format PDF ● Strony 152 ● ISBN 9783658070380 ● Rozmiar pliku 1.7 MB ● Redaktor Thomas Foscht & Dirk Morschett ● Wydawca Springer Fachmedien Wiesbaden GmbH ● Miasto Wiesbaden ● Kraj DE ● Opublikowany 2014 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 5240354 ● Ochrona przed kopiowaniem Społeczny DRM
Więcej książek elektronicznych tego samego autora (ów) / Redaktor
34 173 Ebooki w tej kategorii
