6 Ebooki wg USA) Jones Geoffrey (Harvard Business School
Geoffrey (Harvard Business School, USA) Jones & Richard Tedlow: The Rise and Fall of Mass Marketing (RLE Marketing)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketi …
EPUB
DRM
€53.84
Geoffrey (Harvard Business School, USA) Jones & Richard Tedlow: The Rise and Fall of Mass Marketing (RLE Marketing)
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketi …
PDF
DRM
€53.68
Charles Harvey & Geoffrey Jones: Organisational Capability and Competitive Advantage
First Published in 1992. This is a collection of eight articles covering different elements of organisational capability and competitive advantage. The areas included are managerial enterprise, …
PDF
Angielski
DRM
€14.61
Charles Harvey & Geoffrey Jones: Organisational Capability and Competitive Advantage
First Published in 1992. This is a collection of eight articles covering different elements of organisational capability and competitive advantage. The areas included are managerial enterprise, …
EPUB
Angielski
DRM
€14.61
Geoffrey Jones & Mary Rose: Family Capitalism
First published in 1994. The articles in this collection are concerned with family-owned business enterprises and span three centuries and three continents. Family firms account for between 75 per …
PDF
Angielski
DRM
€48.49
Geoffrey Jones & Mary Rose: Family Capitalism
First published in 1994. The articles in this collection are concerned with family-owned business enterprises and span three centuries and three continents. Family firms account for between 75 per …
EPUB
Angielski
DRM
€48.46
