The must-read summary of Adrian C. Ott’s book: ‘The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy’.
This complete summary of the ideas from Adrian C. Ott’s book ‘The 24-Hour Economy’ shows that ‘time is money’ is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don’t want to spend their time on boring, repetitive tasks and companies who want to get ahead will realise the importance of this Time-Value trade-off. This summary presents four categories of business and shows how each one relates to customers’ time considerations.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘The 24-Hour Customer’ and discover the key to understanding the buying process of your customers.
This complete summary of the ideas from Adrian C. Ott’s book ‘The 24-Hour Economy’ shows that ‘time is money’ is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don’t want to spend their time on boring, repetitive tasks and companies who want to get ahead will realise the importance of this Time-Value trade-off. This summary presents four categories of business and shows how each one relates to customers’ time considerations.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘The 24-Hour Customer’ and discover the key to understanding the buying process of your customers.
Língua Inglês ● Formato EPUB ● Páginas 36 ● ISBN 9782511018323 ● Tamanho do arquivo 1.5 MB ● Editora Business Book Summaries ● País BE ● Publicado 2014 ● Carregável 24 meses ● Moeda EUR ● ID 5531083 ● Proteção contra cópia DRM social