Magnifying Glass
Search Loader

BusinessNews Publishing 
Summary: The 24-Hour Customer 
Review and Analysis of Ott’s Book

Support
The must-read summary of Adrian C. Ott’s book: ‘The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy’.
This complete summary of the ideas from Adrian C. Ott’s book ‘The 24-Hour Economy’ shows that ‘time is money’ is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don’t want to spend their time on boring, repetitive tasks and companies who want to get ahead will realise the importance of this Time-Value trade-off. This summary presents four categories of business and shows how each one relates to customers’ time considerations.




Added-value of this summary:
• Save time

• Understand key concepts

• Expand your knowledge




To learn more, read ‘The 24-Hour Customer’ and discover the key to understanding the buying process of your customers.

€4.99
payment methods
Language English ● Format EPUB ● Pages 36 ● ISBN 9782511018323 ● File size 1.5 MB ● Publisher Business Book Summaries ● Country BE ● Published 2014 ● Downloadable 24 months ● Currency EUR ● ID 5531083 ● Copy protection Social DRM

More ebooks from the same author(s) / Editor

244,320 Ebooks in this category