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Summary: The Ebay Phenomenon 
Review and Analysis of Bunnell’s Book

The must-read summary of David Bunnell’s book: ‘The e Bay Phenomenon: Business Secrets Behind the World’s Hottest Internet Company’.
This complete summary of the ideas from David Bunnell’s book ‘The e Bay Phenomenon’ analyses the winning business strategy of Pierre Omidyar and his partner Jeff Skoll and the reasons behind their success. In his book, the author has investigated the features of e Bay that were designed to ensure its success and why the business has reached such a high level of brand recognition and an enormous customer base. This summary also investigates the setbacks experienced by e Bay and the challenges that lie ahead.




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To learn more, read ‘The e Bay Phenomenon’ and discover the secrets behind the success of this Internet enterprise.