The book is divided into three parts, the first part is about the public relations theory, including an overview of public relations, public relations entity, public relations object. The second part mainly introduces the public relations negotiation and the speech, the enterprise public relations and so on; The third part introduces the special topic activity of public relations and so on.
Língua Chinês ● Formato EPUB ● Páginas 249 ● ISBN 9787512104150 ● Editora Beijing Jiaotong University Press;Tsinghua University Press ● Publicado 2011 ● Carregável 3 vezes ● Moeda EUR ● ID 5797640 ● Proteção contra cópia Adobe DRM
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