Author: Rocco Augusto

Jon Westfall is associate director for research and technology with the Center for Decision Sciences at Columbia Business School. As a researcher and technologist working in New York City, his work focuses on how individuals make economic and public policy decisions, as well as consumer behavior.?In addition to his research, he also maintains an active career in information technology, where he has worked as a consultant since 1997, founding his own firm, ?Bug Jr. Systems. As a consultant, he has developed custom software solutions (including native Windows 32 applications, Windows .NET applications, ASP, ?ASP.NET, and PHP web applications), and served as a senior network and systems architect and administrator (on both Windows and Unix networks, and hybrids). He also writes for the Thoughts Media Network, serving as executive editor of Android Thoughts, and news editor of Windows Phone Thoughts. He has been recognized as a Microsoft “Most Valuable Professional”?in Windows Mobile/Windows Phone since 2008, and holds a Ph.D. in cognitive experimental psychology.