Ebook > Social Sciences > Economy > Sonke Albers & Andreas Herrmann: Handbuch Produktmanagement (PDF)

Sonke Albers & Andreas Herrmann
Handbuch Produktmanagement
Strategieentwicklung – Produktplanung – Organisation – Kontrolle

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Dieses Handbuch liefert einen Überblick über alle wichtigen Aufgaben im Produktmanagement und vermittelt Lösungen zu vielfältigen Fragen der Produktgestaltung. Die 2. Auflage wurde überarbeitet und um Überlegungen zur Markenbildung erweitert.

Unternehmen wie Audi, Simon, Kucher & Partners, Roland Berger & Partner, Pirelli, Procter & Gamble, Gf K, Schott u.a. stellen ihre Konzepte vor.

‘Kundenorientierte Produktgestaltung wird immer wichtiger. Technik verkauft sich nicht von selbst. Das vorliegende Buch vermittelt Top-Informationen zu Entwicklung, Produktion und Vermarktung von Produkten.’

Hermann Simon, Simon, Kucher & Partners, Bonn

€42.37

Language German ● Format PDF ● ISBN 9783663057529 ● Editor Sonke Albers & Andreas Herrmann ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6351074 ● Copy protection Adobe DRM

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