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Författare: Andrea Coville

Stöd
Andrea Coville is the CEO of Brodeur Partners, a global public relations agency headquartered in Boston, Mass. She has managed the firm since 1999 and has led the agency”s emergence as a technology leader. A hands-on executive who had led several of the agency”s global accounts, Andy has guided strategic communications platforms for corporations and brands including Phillips, Toshiba, Mastercard, IBM, Fidelity Investments, and the American Cancer Society. Andy conceived Brodeur”s strategic planning platform of Relevance and led the agency”s transformation into an integrated communications firm built around behavioral change, digital strategy, and creative insight. She has a strong interest in women”s leadership issues and has presented at Harvard”s Kennedy School and the Wharton School of Management on that subject. Andy graduated from the University of New Hampshire with a degree in Journalism and is the mother of four children.




2 E-böcker av Andrea Coville

Andrea Coville: Relevance
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that …
EPUB
DRM
€24.96
Paul B. Brown & Andrea Coville: Creating Relevance in a Time of Uncertainty
Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In …
EPUB
Engelska
DRM
€16.72