Ian Marshall & Danah Zohar 
Spiritual Capital 
Wealth We Can Live by

Our capitalist culture and the business practices that operate within it are in crisis. Capitalism as we know it todayan amoral culture of short-term self-interest, profit maximization, emphasis on shareholder value, isolationist thinking, and profligate disregard of long-term consequencesis an unsustainable system, a monster set to consume itself.Danah Zohar and Ian Marshall argue that a critical mass of individuals acting from higher motivations can make a difference. They offer a radically new philosophy for corporate governance that alters the meaning and purpose of business and wealth creation. They describe a values-based business culture that focuses on the accumulation of ’;spiritual capital’ rather than material capital. Rather than strictly benefiting shareholders, spiritual capital benefits all stakeholdersincluding the whole human race, present and future, and the planet itself. Spiritual capital nourishes and sustains the human spirit. Danah Zohar and Ian Marshall introduce the concept of spiritual intelligence (SQ), and describe how it can be used to shift individuals and our culture from a state of acting from lower motivations (fear, greed, anger, and self-assertion) to one of acting from higher motivations (exploration, cooperation, power-within, mastery, and higher service). They show how this shift actually happens in a given organizational culture. They look in depth at the issues that dominate corporate culture and examine the role of the leadership elite who must be the ones to bring about and embody this cultural shift. Finally, Zohar and Marshall argue that spiritual capital is a valid and workable form of capitalism and detail what we, as individuals, can do to make it happen.