Richard Morris 
Givenomics 
How giving creates sustainable success for companies, customers and communities

Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called The Giving Machine from an idea into a successful venture that has already generated its first half a million free donations to date. In looking at the social impact, it was clear that there was something deeper at work in the way companies, customers and communities were being connected to make a positive difference for all. The result is Givenomics – a concept for those who want to see businesses as a force for good with new ways to engage their customer base, customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.

Innehållsförteckning

Current Business Models are not Working

Givenomics

The Giving Machine

The Value of Networks is in their Connectivity

It’s a Tough Climate Out There

The Rise of Personal Empowerment

The Human Desire to Belong, Contribute and Thrive

Givenomics for Customers

Implementing Givenomics for a Business

Givenomics for Charities and Schools

What If ?

Don’t Wait, Get Involved

Om författaren

Richard has been a pioneer in both Silicon Valley and the UK, building the internet infrastructure and services we use as utilities today. Wanting to focus more on social impact, he co-founded and manages The Giving Machine, a not-for-profit social enterprise that enables us all to shop and give for free to the causes of our choice. Enabling personalised, free giving as a behaviour choice is his passion and so far, over 500, 000 free donations have been generated benefiting thousands of UK charities and schools via The Giving Machine. Richard is also a trustee and vice chair of East Herts YMCA and lives in Bishop’s Stortford with his wife Connie, two children (Alexandra and James), Max the dog and nine fish.