Scott D. Anthony & David S. Duncan 
Building a Growth Factory (Enhanced Edition) 

Introducing the Four Components That Make Innovation Repeatable Even the best-performing companies eventually stall. Sustaining momentum and remaining a great growth company takes a system.Scott Anthony and David Duncan call this system a Growth Factory. In this HBR Single, which features video interviews from inside a small set of elite companies, the authors show how to get continual innovation and growth right.Anthony and Duncan draw on their extensive experience working with these growth factory organizations most notably Procter & Gamble and Citigroup to show environments where innovation is both repeatable and reliable, not relegated to an off-site or isolated division that has no real connection to the organization’s future. In addition to relaying the four main components of a successful system, they cite real examples of what P&G, Citi, and even their own firm, Innosight, have gone through to stay firmly on a path toward growth despite huge challenges. Building a Growth Factory also offers practical advice on how to put this into action in your own company whether it’s a large multinational or a small start-up.HBR Singles provide brief yet potent business ideas for today’s thinking professional.