Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
€20.03
Formatera EPUB ● Sidor 428 ● ISBN 9781134690022 ● Redaktör Stephen Brown & Darach Turley ● Utgivare Taylor and Francis ● Publicerad 2005 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4156434 ● Kopieringsskydd Adobe DRM
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