Zhou Lihong 
Consumerism Culture and 1990s White-collar Workers Writing 

Consumerism culture has a great impact on the rise of urban novels in the 90s. Urban novels not only reflect the reality of urban consumer life, but also construct the imagination of the modern urban consumer life. The book discusses the relationship between cultural spirit of urban white-collar and urban cultural construction. White-collar pursues of identity through consumption, such consumer culture of taste is conducive to the construction of urban culture and also falls into the trap of consumer desire easily.