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Robert Cluley
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight and Data Science

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Adobe DRM

ปกของ Robert Cluley: Marketing Science Fictions (ePUB)

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

€43.99

สารบัญ

1. Introduction
2. How marketing learned to love big data
3. Ethnography and marketing work
4. Getting into marketing science
5. Life on the screen and in the kitchen
6. Coding the consumer
7. The feel for the game: Telling stories about numbers
8. Mediation of insight: Platforms, dashboards and chartism
9. The drama of decision: Presenting research
10. “So … what that means”: Marketing science in action
11. Conclusions

เกี่ยวกับผู้แต่ง

Robert Cluley is Associate Professor in Organisation Studies at University of Nottingham.

ภาษา อังกฤษ ● รูป EPUB ● หน้า 240 ● ISBN 9781529233384 ● สำนักพิมพ์ Bristol University Press ● เมือง Bristol ● ประเทศ GB ● การตีพิมพ์ 2024 ● ฉบับ 1 ● ที่สามารถดาวน์โหลดได้ 24 เดือน ● เงินตรา EUR ● ID 9350783 ● ป้องกันการคัดลอก Adobe DRM

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