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Robert Cluley
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight and Data Science

Destek

Adobe DRM

Örtmek Robert Cluley: Marketing Science Fictions (ePUB)

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.

€43.99

İçerik tablosu

1. Introduction
2. How marketing learned to love big data
3. Ethnography and marketing work
4. Getting into marketing science
5. Life on the screen and in the kitchen
6. Coding the consumer
7. The feel for the game: Telling stories about numbers
8. Mediation of insight: Platforms, dashboards and chartism
9. The drama of decision: Presenting research
10. “So … what that means”: Marketing science in action
11. Conclusions

Yazar hakkında

Robert Cluley is Associate Professor in Organisation Studies at University of Nottingham.

Dil İngilizce ● Biçim EPUB ● Sayfalar 240 ● ISBN 9781529233384 ● Yayımcı Bristol University Press ● Kent Bristol ● Ülke GB ● Yayınlanan 2024 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 9350783 ● Kopya koruma Adobe DRM

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