Stanley K. Ridgley 
The Complete Guide to Business School Presenting 
What your professors don’t tell you… What you absolutely must know

‘The Complete Guide to Business School Presenting: What your professors don’t tell you… What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.

The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.

The book also discusses the utility of business analysis tools, such as “SWOT, ” “PEST, ” “value chain analysis” and Porter’s “Five Forces, ” and demonstrates how to work seamlessly and effectively with Power Point to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.

สารบัญ

เกี่ยวกับผู้แต่ง