‘The Complete Guide to Business School Presenting: What your professors don’t tell you… What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.
The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.
The book also discusses the utility of business analysis tools, such as “SWOT, ” “PEST, ” “value chain analysis” and Porter’s “Five Forces, ” and demonstrates how to work seamlessly and effectively with Power Point to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.
表中的内容
Preface; Acknowledgments; Introduction; PART I: THE WORLD OF PRESENTING; Chapter 1. I Hate Presentations; Chapter 2. Public Speaking: The Twenty-first Century Presenter; Chapter 3. Basics of Your Talk; PART II: THE SEVEN SECRETS OF SUCCESSFUL SPEAKERS: FROM STICK-PUPPET TO 3D PRESENTING; Chapter 4. Stance; Chapter 5. Voice: “I Feel Especially Powerful Today!”; Chapter 6. Gesture; Chapter 7. Expression; Chapter 8. Movement: No More Stick-Puppet Presenting; Chapter 9. Appearance; Chapter 10. Passion: Evoking Emotion, Displaying Earnestness; PART III THE STORY; Chapter 11. Storytelling I: The Secret Weapon; Chapter 12. Storytelling II: What Kinds of Stories?; Chapter 13. Storytelling III: How Do We Tell a Story?; PART IV: GROUP PRESENTATIONS; Chapter 14. The Curse and Blessing of Group Presentations; Chapter 15. Group Presentations I: Getting Ready; Chapter 16. Group Presentations II: What to Do?; Chapter 17. Tools of Analysis: Orient, Eliminate, Emphasize, Compare; Chapter 18. The Case Competition; Conclusion; Glossary; Index
关于作者
Stanley K. Ridgley is Assistant Clinical Professor of Management at Drexel University’s Le Bow College of Business in Philadelphia, PA.来自同一作者的更多电子书 / 编辑
11,398 此类电子书
