Tim Brown & Lindsey Gaston 
Events MISmanagement 
Learning from failure

Events MISmanagement is unique text as it looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: Why events fail What can we learn from event failure How we can improve practice through learning about event failure How events can be safer / risk adverse How to reduce the chance of events failing A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.