Timo Priester 
An Analysis of the Philippine Retail Structure 
A Survey for GfK Asia Pte., Ltd (Philippines)

With over 7, 000 islands, the Philippines is the world’s largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began to open its business markets to foreign investors. In his book, Timo Priester scrutinizes the Philippine retail structure. He offers interesting insights about the organization of Manila’s (the country’s dominant capital) retail trade. The principal focus is on three different business markets: The Mobile, the Home Appliances and the Audio Visual Market.

About the author

Dr. Timo Priester studied Industrial and Organizational Psychology in Muenster, Germany. After his Ph D in the same academic field he accomplished an MBA at the European School of Business (ESB) of Reutlingen University, Germany. He currently lives in Berlin and works as Management and Human Resources Consultant for Capgemini.