Jeroen Gulickx 
A Hotelier’S Mind 
Setting Strategy for the Future

The book is about creating opportunity by setting a strategy that challenges current hotel operations by systematically going through departments and outlets, using real examples, data from a variety of industries, and input from remarkable colleagues and partners from in and outside the hospitality industry.

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Jeroen Gulickx is a well-traveled hospitality professional with two business degrees and extensive experience within the hotel-and-spa segment.

The main capabilities vary from streamlining cost and operational models to strategy yielding, business development, and marketing and digital marketing.

In 2006, he started Mocinno International, a hospitality consulting company that now has offices and representation in seven countries in Europe, USA, Middle East, Asia, and Russia. The team is focused on delivering incremental revenues for hotels and spas and also develops and strategizes hotel suppliers, using mainly the Six Sigma methodology.

Mocinno International works with a network of highly experienced, energetic, and innovative people based in key locations. The team also leads client or Mocinno-originated projects or concepts.

Jeroen shares his over twenty years of industry knowledge through his blog, or other social media, and speaks in travel, marketing, innovation, or strategy related forums.