A refreshingly simple, easy-to-read guide to getting started in
business
If you’ve ever dreamed of starting your own business, this book
will give you the information, inspiration, and reassurance you
need to get started. It encourages budding entrepreneurs to take
the leap into the dark, while shining a bright light on the first
six months of a successful start-up. It breaks down what appears to
be an Everest-size challenge into a series of small hills for you
to conquer. Written by successful entrepreneur Jeremy Harbour,
Go Do! argues that the skills and tactics of successful
entrepreneurship can’t be learnt except by doing. So this book
offers the guidance and the confidence you need to just go do
it.
business
If you’ve ever dreamed of starting your own business, this book
will give you the information, inspiration, and reassurance you
need to get started. It encourages budding entrepreneurs to take
the leap into the dark, while shining a bright light on the first
six months of a successful start-up. It breaks down what appears to
be an Everest-size challenge into a series of small hills for you
to conquer. Written by successful entrepreneur Jeremy Harbour,
Go Do! argues that the skills and tactics of successful
entrepreneurship can’t be learnt except by doing. So this book
offers the guidance and the confidence you need to just go do
it.
Зміст
Acknowledgements viiIntroduction 1
1. Go Me! 9
2. Risk 29
3. Go You! 41
4. The Worst Five Excuses 57
5. The Invention Myth 83
6. Taking Responsibility 97
7. The Four Stages of Enterprise 107
8. Planning 119
9. Marketing 137
10. A Compelling Offer 157
11. Go Do! 171
About the Author 199
What People Have Been Saying About The Harbour Club Light 201
Index 203
Про автора
Jeremy Harbour has spent 20 years starting-up, buying and selling SME companies in the UK. He was the runner up Coutts Entrepreneur of the Year 3 times, has written for Men’s Health and appeared on the Money Channel. He has mentored for the Prince’s Trust and been featured in the Telegraph, Sunday Times and Financial Times. He founded the Harbour Club in 2009 to provide training in acquiring and selling businesses.
Мова Англійська ● Формат EPUB ● Сторінки 256 ● ISBN 9780857083166 ● Розмір файлу 0.7 MB ● Видавець John Wiley & Sons ● Опубліковано 2012 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 2347604 ● Захист від копіювання Adobe DRM
Потрібен читач електронних книг, що підтримує DRM