Jeremy Harbour 
Go Do! 
For People Who Have Always Wanted to Start a Business

A refreshingly simple, easy-to-read guide to getting started in
business



If you’ve ever dreamed of starting your own business, this book
will give you the information, inspiration, and reassurance you
need to get started. It encourages budding entrepreneurs to take
the leap into the dark, while shining a bright light on the first
six months of a successful start-up. It breaks down what appears to
be an Everest-size challenge into a series of small hills for you
to conquer. Written by successful entrepreneur Jeremy Harbour,
Go Do! argues that the skills and tactics of successful
entrepreneurship can’t be learnt except by doing. So this book
offers the guidance and the confidence you need to just go do
it.

Spis treści

Acknowledgements vii

Introduction 1

1. Go Me! 9

2. Risk 29

3. Go You! 41

4. The Worst Five Excuses 57

5. The Invention Myth 83

6. Taking Responsibility 97

7. The Four Stages of Enterprise 107

8. Planning 119

9. Marketing 137

10. A Compelling Offer 157

11. Go Do! 171

About the Author 199

What People Have Been Saying About The Harbour Club Light 201

Index 203

O autorze

Jeremy Harbour has spent 20 years starting-up, buying and selling SME companies in the UK. He was the runner up Coutts Entrepreneur of the Year 3 times, has written for Men’s Health and appeared on the Money Channel. He has mentored for the Prince’s Trust and been featured in the Telegraph, Sunday Times and Financial Times. He founded the Harbour Club in 2009 to provide training in acquiring and selling businesses.