Arnold S. Goldstein 
Starting on a Shoestring 
Building a Business Without a Bankroll

Live your entrepreneurial dream with no-or little-money down

Where there’s a will, there’s a way. Even if you don’t have
start-up money in the bank, you can get your new business on its
feet with ingenuity and knowledge. Starting on a Shoestring is the
key to your success. Now in its Fourth Edition, this perennial
bestseller has helped thousands of people live out their dreams; it
provides the knowledge and the confidence you need to get your
business off the ground and up and running. Authoritative,
step-by-step guidance will answer your questions, help you plan
your strategy, and get you started. In the new Fourth Edition, an
all-new chapter covers everything you need to know about the
Internet, from creating an online presence for your business to
understanding all the tech jargon.

And there’s more:

* Make sure your business idea is right for you-before you take the
risk

* Find sources of capital and approach them confidently

* Six common myths: avoid the traps and misconceptions of starting
up

* Should you take on a partner?

* Setting up: bargains on equipment, dealing with suppliers, the
advantages of leasing, value of consignments

* Marketing and advertising on a shoestring: free publicity,
word-of-mouth, creating a prestige image cheaply

* Examples of businesses like yours that maximized their success on
the Internet

Now better than ever, Starting on a Shoestring gives you a wealth
of vital information you’ll find in no other book-it’s your first
step to entrepreneurial success.

Giới thiệu về tác giả

ARNOLD S. GOLDSTEIN, Ph D, is an attorney and a former senior partner of the Boston law firm of Goldstein, Chyten and Myers. He is the author of more than twenty books, including The Complete Book of Business Forms.