Bhanu Pratap Singh 
Encyclopaedia on Dynamics of Media and Communication (Mass Communications Theory) 

In communication, media are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose. Media, through media and communications psychology, has helped to connect diverse people from far and near geographical location. It has also helped in the aspect of on-line/internet business and other activities that has an on-line version. All media intended to affect human behaviouris initiated through communication and the intended behaviour is counted in psychology. Therefore, understanding media and communications psychology is fundamental in understanding the social and individual effects of media. The expanding field of media and communications psychology combines these established disciplines in a new way. These volumes will quench the thirst of knowledge in the field of journalism and mass media is the sincere hope of the author. If it prove to be of little value to the readers all efforts and hardships of the author will amply be awarded.