. IRB Media 
Guide to Chip Heath’s & et al Made to Stick 

PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview:In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories .Inside this companion to the book: Overview of the Book Insights from the Book Important People Author’s Style and Perspective Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less.Visit our website at instaread.co.