. IRB Media 
Guide to Seth Godin’s Purple Cow 

PLEASE NOTE: This is a companion to Seth Godin’s Purple Cow and NOT the original book. Preview:Seth Godin s Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt Inside this companion to the book: Overview of the Book Insights from the Book Important People Author’s Style and Perspective Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less.Visit our website at instaread.co.