John B. Thompson 
Merchants of Culture 
The Publishing Business in the Twenty-First Century

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age.

In this book – the first major study of trade publishing for more than 30 years – Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic.

This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

Mục lục

Preface to the Second Edition vi

Preface to the First Edition viii

Introduction 1

1 The Growth of the Retail Chains 26

2 The Rise of Literary Agents 59

3 The Emergence of Publishing Corporations 101

4 The Polarization of the Field 147

5 Big Books 188

6 Extreme Publishing 223

7 Shrinking Windows 238

8 The Wild West 292

9 The Digital Revolution 313

10 Trouble in the Trade 377

Conclusion: Facing an Uncertain Future 403

Appendix 1 Selected Imprints of the Main Publishing Corporations 410

Appendix 2 Note on Research Methods 415

Bibliography 425

Index 430

Giới thiệu về tác giả

John Thompson is professor of sociology at Jesus College, University of Cambridge.