The Negotiation Edge is a two-part book that will make you a better negotiator.
The first half is a negotiating tutorial complete with checklists and worksheets. It details on how-to engage, prepare, select a leader, build a support team, identify roles, set communication guidelines, instruct meeting behavior, read the other side, and determine the best strategies (compete | collaborate | compromise) using a three-act negotiating structure.
The second half of the book is the author’s twenty-five best and worst negotiating experiences with his insightful lessons learned with Walmart, Amazon, Target, NFL, NBA, NHL, PBS, National Geographic, BBC, Netflix, Warner Bros., Disney, Universal, Fox, Paramount, Sony, Lionsgate, Tiger Woods, Oprah Winfrey, and Martha Stewart.
Giới thiệu về tác giả
Mike Saksa has participated as a buyer, seller, and stakeholder in many types of negotiations for Fortune 500 companies over his 30-year career. He survived, adapted, and thrived in crisis management situations with the Tylenol product recall and relaunch, the KKR leverage buyout of RJR Nabisco, and the AOL/Time Warner failed merger.As a senior executive at Warner Bros. and Redbox, he led negotiations for over $1 billion of content against big retail, professional sports leagues, cable tv networks, streamers, movie studios, and celebrity production companies. In addition to his BS in Finance, MBA in Marketing, and MFA in Cinema/TV, Mike received executive training in leadership and negotiations at the University of Pennsylvania’s Wharton School of Business and the Harvard Graduate Business School.He’s currently a thesis panelist for the USC Cinematic Arts Graduate Producing Program and a guest lecturer in entertainment disruption at the UCLA Anderson Graduate Business School.Thêm sách điện tử từ cùng một tác giả / Biên tập viên
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