Tác giả: Rebecca Baker

Rebecca Baker is a professional speaker and passionate storyteller with over 20 publications and 30 speaking engagements on topics ranging from information encapsulation to remote usability testing. A patent-holder with 20+ years of enterprise software experience, Rebecca is currently Senior Director of User Interaction Design and Research at the Active Network, where she instituted a story-based design approach to feature planning and development. She was formerly UX Design Director and Product Design Manager at CA Technologies. Rebecca received her BS in physics from the University of Houston and her Ph D in Information Science from the University of North Texas. As a writer of both fiction and non-fiction, she believes that storytelling should not be relegated to fairy tales, but can work to make information more accessible, understandable, memorable, and actionable in every day work.