Robert D. Knapp 
The Supernova Advisor 
Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth

The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch–under the leadership of author Rob Knapp–it has grown increasingly popular within the financial services industry. The Supernova Advisor skillfully outlines this proven model and reveals how it can be used to create an exceptional experience for your clients, while significantly growing your business.

Mục lục

Foreword ix

Acknowledgments xv

Introduction Stepping onto the Invisible Bridge: Your Journey toward the Exceptional xix

Chapter 1 The Trouble with Success: The Tyranny of the 80/20 Rule 1

Chapter 2 Contact: The Humble Foundation of the Ultimate Client Experience 9

Chapter 3 Segmentation: The Supernova Non-negotiable 19

Chapter 4 Organization: Promises Made, Promises Kept 41

Chapter 5 Planning: Inspired Action 57

Chapter 6 Acquisition: Explosive Growth under Control 73

Chapter 7 Leading the Practice: Leaders Developing Leaders 91

Final Thoughts on Moving Forward 113

About the Author 117

Index 119

Giới thiệu về tác giả

ROB KNAPP is a former Managing Director for Merrill Lynch and the architect of Supernova, which he developed with a team of financial advisors and leaders at Merrill Lynch. His passion for coaching talented individuals to reach exceptional levels of performance has solidified his reputation throughout the financial services sector as a visionary and creative leader.