Ron Beasley & Marcel Danesi 
Persuasive Signs 
The Semiotics of Advertising

This carefully designed, multi-authored textbook covers a broad range of theoretical issues in cognitive science, psychology, and neuroscience. With accessible language, a uniform structure, and many …

Bridging the world of reading instruction and applied cognitive neuroscience, this book presents research-backed reading instructional methods and explains how they can be understood through the lens …

Wang presents the status quo of curriculum development in professional interpreting programmes in China and points to the urgency to devise a curriculum improvement model to ensure the relevance …

This book explores the context around why English prepositions are used in figurative language more frequently than nouns and verbs, using corpus-based evidence to examine the most often used preposi …

Approaching translations of Tolkien”s works as stories in their own right, this book reads multiple Chinese translations of Tolkien”s writing to uncover the new and unique perspectives that enrich …

Redefines modern lyric poetry at the intersection of literary and media studies. In The Lyre Book, Matthew Kilbane urges literary scholars to consider lyric not as a genre or a reading practice but …

This practical book is a timely and comprehensive guide designed for college advisors and instructors who are supporting and coaching students into successful internships, fellowships, graduate progr …

Oral assessments are of vital importance to second language learners, but how can teachers and examiners best test L2 learner talk and interaction? Bringing together theory and research within the fi …

This book investigates the use of performative language pedagogy in working with refugees and migrants, exploring performative language teaching as the application of drama, music, dance and storytel …

This book provides comprehensive guidelines on important aspects of isi Xhosa orthography such as word division, spelling and capitalisation. Authors’ primary focus has been those challenging areas o …