Tansif ur Rehman 
Behavioral Economics 
Trends, Perspectives and Challenges

This book distills knowledge gained through a long academic career. For the past few years, the author’s work has focused primarily on behavioral economics. While he had learned much during his doctorate and international exposure, he learned even more after working with Nova Science Publishers. Through this experience, a new perspective has emerged that describes interests regarding the very fundamentals of behavioral economics. A desire to share these epiphanies motivated the production of this book.As the world moves further into a more globalized and digital age, generating vast content of different types of subject matter, there will be a greater need to access the respective aspects encompassing behavioral economics. It is the author’s passion to not only find out, but to develop tools to break down barriers of accessibility for future generations.This book represents the culmination of years of work, and writing it has been a challenging yet satisfying experience. The author also would like to express his gratitude to the people who supported him in this endeavor. (Nova)