Tony Grundy & Laura Brown 
The Ultimate Book of Business Skills 
The 100 Most Important Techniques for Being Successful in Business

There is a bewildering array of choices facing all managers,
whether newly appointed or experienced business hands. No matter
how much experience you have, everyone can make mistakes. The
Ultimate Book of Business Skills points the way for anyone in a
business role. It puts the essential techniques for running a
business, managing a team and making informed choices about
strategy straight into the hands of the people who need them.

The Ultimate Book of Business Skills is a great addition
to the Capstone Reference series. It features a user-friendly
format with real-life examples designed to transform anyone into a
rounded businessperson with an impressive range of skills-based
knowledge at their fingertips.

Mục lục

1. Introduction.

What is the Essence of Management?

2. Strategy Skills.

Acquisitions Appraisal.

Acquisitions and Deal-making.

Alliances.

Competitor Awareness.

Divestment.

Economic Awareness (Macro).

Economic Awareness (Micro).

Global Awareness.

Helicopter Thinking.

Regulatory Awareness.

Risk and Uncertainty Analysis.

Storytelling.

Strategic Thinking.

3. Marketing Skills.

Brand Management.

Customer Awareness.

Life-cycle Management.

Market Awareness.

Market Development.

Market Research.

Product Development.

Selling.

4. Commercial Management Skills.

Business Cases.

Business Planning.

Contract Management.

Margin Management.

Market Segmentation.

Negotiating.

Performance Analysis.

Project Appraisal.

Targeting Goals.

Tendering.

5. Operations Skills.

Acquisition Integration.

Benchmarking.

Buying.

Controlling.

Information Collection.

IT Awareness.

Outsourcing.

Process Management.

Resource Management.

Technology Awareness.

6. Finance Skills.

Budgeting.

Cash-flow Management.

Cost Management.

Credit Control.

Financial Awareness.

Financial Planning.

Forecasting.

Turnaround.

Understanding Company Accounts.

Value Management.

7. Leadership Skills.

Chairing.

Change Management.

Coaching.

Direction Setting.

Empathizing.

Energizing.

Facilitation.

Listening.

Motivating.

Policy Setting.

Political Awareness.

Stakeholder Management.

Summarizing.

8. Organizational Skills.

Cross-cultural skills.

Delegation.

Influencing.

Interviewing.

Networking.

Organizational Design.

Organization and People Planning.

Performance Appraisal.

Recruiting.

Report Writing.

Teamworking.

Training.

9. Problem-solving Skills.

Alien Thinking.

Brainstorming.

Building.

Challenging.

Creativity.

Imagination.

Option Generation.

Problem Diagnosis.

Questioning.

10. Self-management Skills.

Action Planning.

Being Interviewed.

Drive.

E-mail Management.

Energy Management.

Learning.

Presentations (Making Them).

Prioritization.

Proactivity.

Self-awareness.

Self-development.

Stress Management.

Time Management.

11. Some Case Studies Linked to the 100 Business
Skills.

12 Conclusion.

References.

Index.

Giới thiệu về tác giả

TONY GRUNDY is Senior Lecturer in Strategic Management at Cranfield School of Management, and Director of Cambridge Corporate Development. He has consulted with numerous companies including Barclays Bank, BP, Ford, Lex, Hewlett Packard, ICI, The Prudential, Nokia, Norwich Union and Tesco. He is also author of Developing the Individual and Shareholder Value in the Express Exec Series, Smart Things to Know About Growth and Smart Things to Know About Mergers & Acquisitions.

LAURA BROWN MBA, is Director of Cambridge Corporate Development. She has fifteen years management experience in the pharmaceutical industry and was Head of Training at Phoenix International.