William S. Seidel 
Licensing Myths & Mastery 
Why Most Ideas Don’t Work And What To Do About It

This book is for the 97 million Americans who want to quit their job and make money with their ideas. Licensing is one of the fastest and most profitable ways to make money with ideas. It is fast because it facilitates existing production, distribution, and marketing, and it is more profitable because it eliminates your costs and a percentage of the revenue goes in your pocket. ‘Most Ideas Don’t Work’ because of bad decisions, which come from bad information. Myths are everywhere, hard to recognize, and impossible to avoid. Failure precedes success, and knowing how to fail small, fail fast, and fail forward allows you to focus on what works. ‘And What To Do About It’ explains how to master what works. It reveals valuable tips and secrets that will give you a distinct advantage. Learn new information like the Royalty Rule, Active Licensing, and the Acceptable Profit Threshold. Understand when to manufacture and when to license with the<>5X Rule. The right license with the right company is everyone’s dream and may be the highlight of your career and your life. If you want to make money with your ideas, this book is for you.

Giới thiệu về tác giả

William S. Seidel, as an innovator in the solar industry, the electronic toy industry, and the infomercial industry, he contributed to changing home monitoring by licensing the first baby monitor, improved food storage by marketing the Food Saver, and revolutionized the Las Vegas soil industry. He taught entrepreneurship, innovation, and marketing at Berkeley, and product development at San Francisco State. Simultaneously, he held senior corporate positions with great entrepreneurs, leading innovators, and best-selling authors. As an authority on marketing innovation and consultant to the National Labs, he has the experience of what works in the laboratory and what sells in the retail aisles.