Andrea Vahl & John Haydon 
Facebook Marketing All-in-One For Dummies 

Reach your customers with the latest Facebook marketing
strategies

Facebook Marketing All-in-One For Dummies, 3rd
Edition is a detailed resource for businesses, brands, and
people who are interested in promoting themselves, their goods, and
their services on Facebook. Fully updated to cover new Facebook
features, this new Third Edition includes guidance on Graph
Search, the updated News Feed design, cover photo rules,
advertising changes, updated mobile apps, and more. Examples and
case studies illustrate best practices, and the book provides
step-by-step guidance on creating a successful Facebook marketing
campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media
platform for most marketers. With more than a billion users who
comment over 3.2 billion times per day, Facebook provides a ready
and willing customer base to businesses savvy enough to take
advantage. Facebook Marketing All-in-One For Dummies,
3rd Edition walks you through the creation of a
customized fan page, and guides you through interacting with fans
and building a community around your brand. The book explains
Facebook applications and Facebook advertising, and shows you how
to make Facebook come alive.

* Learn how to claim your presence on Facebook

* Build pages to engage, retain, and sell to customers

* Discover advanced Facebook marketing tactics

* Find out why measuring, monitoring, and analyzing are
important

Create and curate engaging content, including photos, video,
contests, and more, and watch your fan base grow. Social media
marketing is a major force in the success of a business, and
Facebook is at the forefront of it all. Facebook Marketing
All-in-One For Dummies, 3rd Edition provides the
guidance and information you need to get in there and claim your
space.

表中的内容

Introduction 1

Book I: Joining the Facebook Marketing Revolution 7

Chapter 1: Exploring Facebook Marketing 9

Chapter 2: Creating Your Facebook Marketing Plan 27

Book II: Claiming Your Presence on Facebook 57

Chapter 1: Understanding Facebook Pages and Personal Accounts 59

Chapter 2: Creating Your Business Page 77

Chapter 3: Administering Your Facebook Business Page 115

Chapter 4: Arranging What Your Visitors See 145

Chapter 5: Using Your Personal Profile to Support Your Business 159

Book III: Adding the Basics to Your Facebook Page 175

Chapter 1: Posting to Your Page 177

Chapter 2: Facebook Apps 101 197

Chapter 3: Importing Your Blog Posts into Your Facebook Page 207

Chapter 4: Connecting Your Page to Twitter 229

Chapter 5: The Fine Print: Legal and Other Considerations 243

Book IV: Building, Engaging, Retaining, and Selling to Your Community 251

Chapter 1: Building Visibility for Your Page 253

Chapter 2: Engaging and Retaining Your Community 277

Chapter 3: Using Like Links and Buttons 295

Chapter 4: Expanding Your E-Commerce Products and Services 307

Chapter 5: Building Visibility for Your Timeline 319

Book V: Understanding Facebook Applications 329

Chapter 1: Customizing Your Page with Facebook Apps 331

Chapter 2: Using i Frame Apps to Create Custom Tabs 343

Book VI: Making Facebook Come Alive with Events and Contests 365

Chapter 1: Creating Facebook Events 367

Chapter 2: Building Excitement with a Contest 389

Chapter 3: Running a Timeline Contest 401

Chapter 4: Using Third-Party Contest Applications 417

Chapter 5: Promoting Your Contest and Analyzing the Results 447

Book VII: Facebook Advertising 467

Chapter 1: Advertising in Facebook 469

Chapter 2: Creating a Facebook Ad 493

Chapter 3: Exploring Power Editor 521

Chapter 4: Testing, Measuring, and Modifying Your Ad 553

Book VIII: Advanced Facebook Marketing Tactics 581

Chapter 1: An Introduction to Advanced Facebook Marketing 583

Chapter 2: Marketing with Facebook Social Plug-ins 607

Chapter 3: Discovering Live Video on Facebook 633

Chapter 4: Using Facebook for Mobile Marketing 653

Book IX: Measuring, Monitoring, and Analyzing 673

Chapter 1: Setting Realistic Targets to Identify Success 675

Chapter 2: Exploring Facebook Insights 693

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715

Index 733

关于作者

Andrea Vahl is a social media consultant and frequent
contributor at Copyblogger and Hubspot, and is also known as social
media edutainer, Grandma Mary. John Haydon is a leading
expert on helping nonprofits use Facebook to market their causes,
conduct online fundraising, and enhance their brands. Jan
Zimmerman is a hands-on marketing professional focused on
smaller businesses and regularly shares her expertise at seminars
and training events throughout the United States.