Bob Phibbs 
The Retail Doctor’s Guide to Growing Your Business 
A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure

It’s one of the toughest economies in years, but don’t fear-the
doctor is in

Are you among the thousands of retailers frustrated by market
challenges and looking for ways to take control of your business?
Are you looking for the advice of an expert consultant, but unable
to spend the money? Then The Retail Doctor’s Guide to Growing
Your Business is for you.

By providing a step-by-step approach to evaluate your current
business practices, The Retail Doctor offers professional
guidance

* Redesign your organizational structure

* Reap the maximum returns on your investment

* Keep your business financially healthy

Following the advice in these pages will help you devise a sound
strategy to accomplish your goals and outperform your competitors.
You’ll also gain clear insight into all areas of human resource
management, sales training, merchandising methods, and
marketing.

While your competitors are looking for a magic bullet to solve
their problems, with The Retail Doctor’s Guide to Growing Your
Business, you can be making changes that will guarentee
enormous returns and financial success.

表中的内容

Acknowledgments.

Introduction: What’s Ailing You?

Chapter 1. Financials Are the Vital Signs to Measuring Your
Success.

Chapter 2. The Anatomy of Successful Retail Store.

Chapter 3. The Right Employees Are Your Most Important
Asset – How to Hire Right.

Chapter 4. Sell It or You’re Dead.

Chapter 5. Clone Yourself to Train Effectively.

Chapter 6. Building and Coaching Your Team.

Chapter 7. What You Don’t Know about the Web Could Kill You.

Chapter 8. It’s Up to You Now.

The 13 Steps to Being a Top Salesperson.

About the Author.

Index.

关于作者

Bob Phibbs, known nationwide as the Retail Doctor, is a popular motivational speaker and small business consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.