Corey Koberg & David Booth 
Display Advertising 
An Hour a Day

A complete guide to developing, implementing, monitoring, and
optimizing an online display ad campaign

The display business is online advertising’s fastest growing
field. Google and others are starting to provide easy tools to
enable small- and medium-sized businesses to take advantage of this
opportunity. This guide provides marketers, consultants, and
small-business owners with the knowledge and skills to create and
optimize a display advertising campaign. It covers concepts,
trends, and best practices, and presents a day-to-day plan for
developing, managing, and measuring a successful campaign.

* Online display advertising is a hot topic, and this hands-on
guide helps marketing professionals and small-business owners gain
the skills to create and manage their own campaigns

* Provides an overview of display advertising concepts, including
types, formats, and how they’re placed on websites

* Explains how to plan a campaign, including defining goals and
planning resources, contextual and placement targeting, and keyword
use

* Covers campaign launch and measurement, ad creation, social
media advertising, how to optimize a campaign, and much more

Display Advertising: An Hour a Day helps anyone promote a
business successfully with effective online display ad
campaigns.

关于作者

David Booth (left) and Corey Koberg (right) are Founding and
Senior Partners of Cardinal Path, a leading professional services
firm specializing in digital intelligence, measurement, and online
marketing. They can be found speaking and training around the
world, and they are Google Ad Words, Analytics, Urchin, and Website
Optimizer Certified Partners and Trainers. They have consulted and
worked with clients such as Google, NPR, National Geographic,
Lollapalooza, Universal Music, Chevron, Papa John’s, and many
more.