Craig A. Hill & Elizabeth Dean 
Social Media, Sociality, and Survey Research 

Provides the knowledge and tools needed for the future of
survey research

The survey research discipline faces unprecedented challenges,
such as falling response rates, inadequate sampling frames, and
antiquated approaches and tools. Addressing this changing
landscape, Social Media, Sociality, and Survey
Research introduces readers to a multitude of new
techniques in data collection in one of the fastest developing
areas of survey research.

The book is organized around the central idea of a ‘sociality
hierarchy’ in social media interactions, comprised of three levels:
broadcast, conversational, and community based. Social
Media, Sociality, and Survey Research offers balanced
coverage of the theory and practice of traditional survey research,
while providing a conceptual framework for the opportunities social
media platforms allow. Demonstrating varying perspectives and
approaches to working with social media, the book features:
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* New ways to approach data collection using platforms such as
Facebook and Twitter

* Alternate methods for reaching out to interview subjects

* Design features that encourage participation with engaging,
interactive surveys

Social Media, Sociality, and Survey Research is an
important resource for survey researchers, market researchers, and
practitioners who collect and analyze data in order to identify
trends and draw reliable conclusions in the areas of business,
sociology, psychology, and population studies. The book is also a
useful text for upper-undergraduate and graduate-level courses on
survey methodology and market research.

关于作者

Craig A. Hill, Ph D, is Senior Vice President for the
Survey, Computing, and Statistical Sciences at RTI International.
He has more than thirty years of experience in survey research,
having directed survey research projects for a wide variety of
federal, academic, and commercial clients.

Elizabeth Dean, MA, is a Survey Methodologist at RTI
International. She specializes in the development and testing of
innovative applications of survey methodology, such as designing
surveys for various social media platforms, investigating the use
of virtual worlds to increase survey privacy, and adapting
cognitive pretesting methods for use with emerging
technologies.

Joe Murphy, MA, is a Survey Methodologist at RTI
International. His research focus includes the implementation of
new data collection processes and analytic techniques to maximize
data quality, increase response, and reduce costs, as well as the
role of new technologies and social media in the collection and
analysis of social data.